Tackling international expansion?
0.jpeg

Tackling international expansion?

This is an interesting paper on the very different negotiations styles and flows, by country. Valuable to highlight to HQ that focusing on a new market may require adopting a slightly different bus. dev. and mktg approach and timeline. approach: http://goo.gl/OkF9qo. I am a great fan of the 70/30 international approach: 70% similar approach anywhere, as per the tried and tested playbook, 30% of freedom for local relevance. 

Kurt Micallef