I’ll start with a personal confession. Deep down, I’m actually quite a disorganised and lenient person! But I’ve overcome this trait by structuring my life, beginning with my work. I create a clear roadmap of goals, projects and deadlines. I use tools that empower me and focus on data that informs me. It is these numbers and tools that help me achieve, grow and gain confidence.
Read MoreThe idea of 70-30 is especially relevant for organizations like Betsson which are international and work across many markets, laws and cultures. It’s a way to work that is efficient as you are encouraged to lean on the great work that has already been done, but also become innovative and culturally relevant.
Read MoreThis one is a little spooky. The 80/20 rule, also known as the Pareto Principle or the law of the vital few, states that for many events, roughly 80% of the effects come from 20% of the causes. Many natural phenomena have been shown to exhibit this same distribution. It might sound strange, but I’ve found it’s a bit like a magical breakdown that keeps coming back in business, digital business and even in “old fashioned,” traditional business.
Read MoreAt Google, I was fortunate to work for many years under Lorraine Twohill, now Google’s CMO. She is an amazing leader and mentor, a fantastic marketer, and more generally a brilliant business brain. In Google early days, Lorraine encouraged us to aim at an ROI of 7 or above. In her eyes, any ROI lower than 7 would be considered as something quite average that should park for good, or seriously improved before doing it again.
Read MoreThis is an interesting paper on the very different negotiations styles and flows, by country. Valuable to highlight to HQ that focusing on a new market may require adopting a slightly different bus. dev. and mktg approach and timeline
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